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Free SaaS Pricing & Profit Calculator

Understand your SaaS unit economics at a glance. This free calculator shows MRR, ARR, LTV, CAC payback period, gross margin, and net monthly profit — essential metrics for any subscription business.

SaaS Unit Economics Calculator

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$0.00
Monthly Recurring Revenue (MRR)
ARR (Annualized)$0
Active Customers0
Customer Lifetime (Months)0
LTV (Lifetime Value)$0
Gross Margin0%
Net Monthly Profit$0
CAC Payback Period--
LTV:CAC Ratio--

About the SaaS Pricing & Profit Calculator

A SaaS pricing calculator helps you model different pricing strategies and their impact on MRR, ARR, and unit economics. Compare flat-rate, tiered, usage-based, and hybrid pricing models side by side.

Quick Start Guide

  1. Enter your values — Fill in the fields with numbers relevant to your saas pricing & profit calculation. Most fields include sensible defaults.
  2. Adjust settings — Change options like units, rates, or timeframes to match your specific scenario.
  3. Review results — The output shows a clear breakdown so you understand how the total was calculated.

How It Works

Models multiple pricing scenarios with different customer segments, conversion rates, and churn assumptions. Calculates MRR, ARR, LTV, CAC payback, gross margin, and customer distribution across pricing tiers.

Real-World Example

Scenario: Comparing flat-rate vs three-tier pricing

  1. Flat-rate: $49/month, 2.5% conversion, 4% churn.
  2. Three-tier: $19/$49/$99/month, 3.0% conversion, 5%/4%/2% churn.
Result: Flat-rate MRR: $24,500 (500 customers). Three-tier MRR: $31,400 (700 customers). Revenue uplift: 28%. Three-tier captures more value from both small and large customers while offering a low-cost entry point.

Who Is This For?

This saas pricing & profit calculator is designed for SaaS founders, product managers, and growth teams analyzing unit economics and subscription metrics.. It's intentionally simple — no complex signup forms, no data tracking, no distractions. Just enter your numbers and get the answer.

Pro Tip

Share these metrics with your team regularly — alignment on unit economics drives better product and pricing decisions.

Things to Know

The saas pricing & profit calculator provides instant, accurate results based on standard formulas and the values you enter. Whether you are planning a financial decision, tracking a health metric, or solving a practical problem, this tool gives you the numbers you need without requiring signup or account creation.

How to get the best results: Use accurate, up-to-date inputs for the most reliable calculations. When planning ahead, run multiple scenarios with different assumptions to understand the range of possible outcomes.

Note: This tool is designed for educational and planning purposes. For critical financial, medical, or legal decisions, always verify the results with a qualified professional who can evaluate your specific circumstances.

Explore More SaaS & Tech Metrics

These related tools work well alongside the saas pricing & profit calculator:

Frequently Asked Questions

How accurate are the results?

Results are based on standard formulas and the values you enter. They are accurate for educational and planning purposes.

Is this tool really free?

Yes, completely free. No signup, no hidden charges, no usage limits. Use it as often as you need.

Can I share the results?

Yes. You can take a screenshot or share the page link with anyone. The tool works the same for everyone.

Last updated: 2026-02-10 — Written by FreeOnlineToolkit Editorial Team

How to Use

Start by entering your monthly price per user and the number of current customers. Then input how many new customers you add each month and your monthly churn rate (the percentage of customers who cancel each month).

Enter your COGS (cost of goods sold) per customer each month — this includes hosting, support, and infrastructure costs. Add your fixed monthly costs (salaries, office, software) and sales & marketing spend. Finally, enter your CAC (customer acquisition cost).

A healthy SaaS business typically has an LTV:CAC ratio above 3:1, a CAC payback period under 12 months, and gross margins above 70%.

SaaS Metrics Formulas

MRR = (Price × Customers) + (New Customers × Price)
ARR = MRR × 12
Customer Lifetime = 1 / Churn Rate
LTV = ARPU × Customer Lifetime
Gross Margin = (ARPU − COGS) / ARPU × 100
CAC Payback = CAC / (ARPU − COGS)
LTV:CAC = LTV / CAC

Frequently Asked Questions

A ratio above 3:1 is considered healthy and indicates your business generates sufficient value from each customer relative to what it costs to acquire them. Below 1:1 means you are spending more to acquire customers than they will generate in revenue.
To shorten CAC payback, you can: increase your price, reduce churn, improve sales efficiency, optimize marketing channels, implement self-serve onboarding, or increase average contract value. Most investors want to see a payback period under 12 months.
Monthly churn rates vary by segment: enterprise SaaS averages 1-2%, SMB SaaS averages 3-7%, and B2C subscription apps can see 5-10% monthly churn. Reducing churn by even 1% can significantly improve LTV.
Yes, fixed monthly costs should include all operational expenses that do not vary directly with the number of customers: salaries, rent, software subscriptions, insurance, and administrative costs. COGS should only include costs that scale with each additional customer.